Social Media Strategy
Build a powerful social media presence that connects with El Paso customers, drives engagement, and grows your business. Learn platform-specific strategies and local best practices.
Platform Selection Guide
Local community engagement, events, older demographics
Key Features:
Visual storytelling, younger audiences, lifestyle brands
Key Features:
B2B networking, professional services, recruiting
Key Features:
TikTok
Viral content, Gen Z audience, entertainment
Key Features:
X (Twitter)
Real-time updates, customer service, news
Key Features:
YouTube
Long-form video, tutorials, product demos
Key Features:
Content Types That Work
Educational Content
How-to guides, tips, industry insights
Behind-the-Scenes
Team introductions, process videos, day-in-the-life
User-Generated Content
Customer photos, reviews, testimonials
Promotional Content
Sales, new products, special offers
Community Content
Local events, El Paso culture, community involvement
Interactive Content
Polls, quizzes, Q&A sessions, contests
El Paso Social Media Best Practices
Embrace Bilingual Content
Create posts in both English and Spanish to reach the full El Paso/Juárez market. Use code-switching naturally.
Highlight Local Landmarks
Feature recognizable El Paso locations like Franklin Mountains, UTEP, Downtown, to build local connection.
Engage with Local Hashtags
Use #ElPaso, #915, #ElPasoTX, #ElPasoStrong, #ElPasoProud to increase local visibility.
Partner with Local Influencers
Collaborate with El Paso micro-influencers who have engaged local followings.
Celebrate Local Events
Post about Sun Bowl, UTEP games, Chalk the Block, Dia de los Muertos, and other El Paso events.
Support Military Community
Acknowledge Fort Bliss and military families with special content and offers.
Weekly Content Calendar Template
Pro Tip: Adjust this template based on your audience engagement data. Track which days and content types perform best, then optimize your calendar accordingly.
Social Media Success Checklist
Need Social Media Help?
Get personalized guidance on building a social media strategy that works for your El Paso business.
Contact Us